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HCP Needs Assessment
HCP Needs Assessment - Outcome
Background:
This multinational pharmaceutical company provides grants for professional medical education. The company requisitioned incisive HCP* research to uncover changing treatment paradigms and associated educational needs in a fast-changing, cutting-edge cardiovascular treatment area.
Key challenges:
Objectives:
Two-Phase Methodology design:
Qualitative: I conducted 59 depth interviews across the 7 HCP specialties. To increase team engagement, the first 6 interviews were conducted in-person in a qualitative research facility in a market local to the client company. The remaining interviews were conducted via telephone to achieve broad dispersion of geographies and practice types.
Quantitative: Online follow-on phase to validate national generalizability of qualitative findings.
Key Strategic Implications:
This multinational pharmaceutical company provides grants for professional medical education. The company requisitioned incisive HCP* research to uncover changing treatment paradigms and associated educational needs in a fast-changing, cutting-edge cardiovascular treatment area.
This research showed overarching commonalities based on each HCP’s patient interactions. This finding challenged the conventional approach that each HCP specialty has distinct, often divergent educational needs around this condition.
As such, the researchers suggested leveraging overlapping roles by customizing educational grants to roles performed by each specialty (e.g., patient-centric/hands-on, consultative) – a departure from prior, specialty-specific educational efforts.
As a result, the organization can fund fewer, richer educational efforts, recognizing that each individual effort can be applied across multiple specialties. Further, participants benefit from cross-specialty interactions and perspectives.
Outcome: The organization developed grant-making guidelines based on the strategic research implications. The guidelines have ensured the most effective educational approaches are funded to reinforce HCP’s understanding and use of cutting-edge treatment approaches.
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Point in Condition Patient
Care Continuum
Condition event/symptoms
Initiation of acute treatment
outside of hospital setting
Initiation of acute treatment in ER/
Discharge from ER
Treatment upon admission
as hospital inpatient
Ongoing care of ICU/CCU patients
Treatment after ICU/CCU
Ongoing care of hospital inpatients
Discharge from hospital
Management following discharge
from ER or hospital
Specialties In Key Role
The closer the role is to direct patient interaction, the higher the need for practical information with real-world application, e.g. treatment guidelines.
PCPs
Specialty X
All these: Need treatment guidelines, algorithms, safety & side effects, DDIs.
Hospitalists
PCPs
NPs/PAs
Need Hand-On Application Info
KOLs
Specialty Y: Need to understand scientific and theoretical principles behind treatment approaches
Specialty Z: Need to understand scientific principles as they relate to condition
Need Theoretical Foundation